Over the years we’ve participated in a lot of regattas, they’ve nearly all depended on the valuable contributions of the regatta sponsors. As a result, I have a huge interest in making sure that sponsors feel that they are getting value for their investment. Charleston Race Week is just around the corner so I thought this would be timely.
An informal survey came up with the following suggestions…
- Lip balm (particularly with a clip style cap), always sought after. I keep one hooked on the outside of my sailing bag and a spare inside. I know (and support) the sponsors that provided them and see their name every time I sail.
- Sunscreen (also with a handy clip). I go through a fair amount of sunscreen in a year, the small promotional tubes are primarily for “emergencies” so they stay with me for several months.
- Hand sanitizer (you guessed it, with a clip) this is another of those great to have items clipped onto your sailing bag.
- Small carabiners, for all the stuff without a clip. These are probably the most durable item on the list but after a season or two of hard use any branding is long gone.
- Key floats; this is a lower priority item, after all you only have so many sets of boat keys.
- Polarized sunglasses; these are super handy to have since someone always losses their glasses overboard and sailing without sunglasses is rough.
- Sunglass strap, if they have one of these, they’re less likely to need one of those (sunglasses).
- Hats and sun visors, when we’re not racing a hat overboard is a great excuse to conduct a MOB drill, during races it’s just time for a new hat.
- Web belts, another really durable item. If your design is well executed, it will get worn all over the world.
- Rum, we are sailors (pirates) after all.
If you are a regatta sponsor, or are considering becoming a sponsor I hope this list is helpful; feel free to send me a note or add a comment if you’d like to discuss further. I look forward to seeing you at an upcoming regatta!